Jeddah Street Circuit F1
Creating a brand to help Jeddah maximize a world-class opportunity
Our Role
Logo
Visual Identity
Challenge
To Ensure that the logo recognizes the magnitude of the task at hand, going to great lengths to fully engage with Formula 1's brand history and guidelines while creating a distinctive brand identity for the Jeddah Street Circut.
Solution
We created a unique brand identity for the Jeddah Street Circuit that simulates the Kingdom’s ambitions, passion, and continuous quest for a prosperous future while paying tribute to Jeddah’s identity as a seafront city.
Benefit
A trademark that communicates simplicity and authenticity that resembles Jeddah as a modern city with the look and feel of an F1 race, reinforcing culture and rich sporting heritage with a new home in Saudi Arabia.
Discover how our unique approach can elevate your brand
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