Gatsby is a restaurant and cafe named after Fitzgerald’s masterpiece. The concept of the place embodies the timeless chic indicative of the 1920s with a modern take on the iconic Art Deco style.

Project 32 task was to create a visual identity for Gatsby’s restaurant & cafe that nods to the past without looking dated. We used simple graphics expressions, with a hint of glamour and refined elegance because after all, we believe that “Elegance is not a luxury.”